Airbnb Pricing in Gatlinburg, TN
Great Smoky Mountains tourism drives Gatlinburg's cabin-heavy STR market. October foliage is the biggest demand driver. Oversupply is a growing concern with rapid cabin construction.
63% avg occupancy-2% YoY ADR6 key neighborhoods
Average Nightly Rates in Gatlinburg
Base rates by property type. Adjust for season, events, and amenities.
| Property Type | Avg Rate | This Month |
|---|---|---|
| Studio | $90 | $86 |
| 1 Bedroom | $125 | $119 |
| 2 Bedrooms | $175 | $166 |
| 3 Bedrooms | $250 | $238 |
| 4+ Bedrooms | $380 | $361 |
| Private Room | $55 | $52 |
Seasonal Pricing Trends
Monthly demand multipliers. 1.0x = average, above = high demand.
0.7xJan
0.75xFeb
0.85xMar
0.95xApr
1xMay
1.2xJun
1.25xJul
1.15xAug
1xSep
1.3xOct
0.9xNov
1xDec
High season Average Low season Current month
Events That Affect Pricing
Major events in Gatlinburg that drive short-term rental demand.
Fall Foliage Peak
Oct · Book 30+ days ahead
4th of July / Midnight Parade
Jul · Book 14+ days ahead
Smoky Mountain Christmas
Dec · Book 21+ days ahead
Top Neighborhoods in Gatlinburg
Downtown GatlinburgPigeon ForgeWears ValleySeviervilleCosbyTownsend
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Market Snapshot
- Avg Occupancy
- 63%
- YoY ADR Change
- -2%
- Supply Growth
- +10%
- Season (now)
- 0.95x
Pricing Guides
Frequently Asked Questions
What is the average Airbnb nightly rate in Gatlinburg?
The average nightly rate for a 1-bedroom entire place in Gatlinburg, TN is $125. A 2-bedroom averages $175 and a 3-bedroom averages $250. Private rooms average $55 per night.
What is the best time for Airbnb hosts in Gatlinburg?
The highest-demand months in Gatlinburg are October, July, June. During peak season, hosts can charge 20-50% above their base rate. Year-over-year ADR growth in Gatlinburg is -2%.
What events drive Airbnb prices up in Gatlinburg?
The biggest pricing events in Gatlinburg are Fall Foliage Peak (+80%), 4th of July / Midnight Parade (+50%), Smoky Mountain Christmas (+40%). Hosts should adjust pricing 30 days in advance to capture early bookings at premium rates.
What is the average Airbnb occupancy rate in Gatlinburg?
The average Airbnb occupancy rate in Gatlinburg is 63%. Listing supply has changed by +10% year-over-year, which may increase competition.
How much should I charge for a 2-bedroom Airbnb in Gatlinburg?
A 2-bedroom entire place in Gatlinburg averages $175 per night. Adjust up during peak months (October, July) and during major events. Properties in top neighborhoods like Downtown Gatlinburg and Pigeon Forge can command higher rates.