Airbnb Pricing in Hilton Head, SC
Hilton Head Island is an upscale family beach and golf destination. RBC Heritage golf tournament in April kickstarts the peak season. Sea Pines and Palmetto Dunes resort properties command the highest rates.
62% avg occupancy+0.5% YoY ADR6 key neighborhoods
High Season — Apr 2026
Demand is 10% above average. Prices should be adjusted upward.
Average Nightly Rates in Hilton Head
Base rates by property type. Adjust for season, events, and amenities.
| Property Type | Avg Rate | This Month |
|---|---|---|
| Studio | $105 | $116 |
| 1 Bedroom | $145 | $160 |
| 2 Bedrooms | $210 | $231 |
| 3 Bedrooms | $300 | $330 |
| 4+ Bedrooms | $450 | $495 |
| Private Room | $65 | $72 |
Seasonal Pricing Trends
Monthly demand multipliers. 1.0x = average, above = high demand.
0.6xJan
0.65xFeb
0.9xMar
1.1xApr
1.15xMay
1.35xJun
1.4xJul
1.25xAug
0.9xSep
0.8xOct
0.65xNov
0.65xDec
High season Average Low season Current month
Events That Affect Pricing
Major events in Hilton Head that drive short-term rental demand.
RBC Heritage (PGA Golf)
Apr · Book 30+ days ahead
Memorial Day Weekend
May · Book 21+ days ahead
Hilton Head Island Seafood Festival
Feb · Book 14+ days ahead
Top Neighborhoods in Hilton Head
Sea PinesPalmetto DunesShipyardForest BeachNorth EndBluffton
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Market Snapshot
- Avg Occupancy
- 62%
- YoY ADR Change
- +0.5%
- Supply Growth
- +4%
- Season (now)
- 1.1x
Pricing Guides
Frequently Asked Questions
What is the average Airbnb nightly rate in Hilton Head?
The average nightly rate for a 1-bedroom entire place in Hilton Head, SC is $145. A 2-bedroom averages $210 and a 3-bedroom averages $300. Private rooms average $65 per night.
What is the best time for Airbnb hosts in Hilton Head?
The highest-demand months in Hilton Head are July, June, August. During peak season, hosts can charge 20-50% above their base rate. Year-over-year ADR growth in Hilton Head is +0.5%.
What events drive Airbnb prices up in Hilton Head?
The biggest pricing events in Hilton Head are RBC Heritage (PGA Golf) (+80%), Memorial Day Weekend (+50%), Hilton Head Island Seafood Festival (+20%). Hosts should adjust pricing 30 days in advance to capture early bookings at premium rates.
What is the average Airbnb occupancy rate in Hilton Head?
The average Airbnb occupancy rate in Hilton Head is 62%. Listing supply has changed by +4% year-over-year, which may increase competition.
How much should I charge for a 2-bedroom Airbnb in Hilton Head?
A 2-bedroom entire place in Hilton Head averages $210 per night. Adjust up during peak months (July, June) and during major events. Properties in top neighborhoods like Sea Pines and Palmetto Dunes can command higher rates.